Yumminess

[plonq]

I am looking at the wrapper of a snack bar that I had for breakfast. atara and I buy these as snacks for our lunches, and we harbour no illusions that these things are remotely good for us. On the other hand, this bar seems to think that it is the greatest thing since they invented Vitamin C.

"MADE WITH 100% WHOLE GRAINS"

They extol that in all-capitals on the front of the wrapper. 100% whole grains, eh? Well then it must be food for you. Nothing says healthy eating like 100% whole grains.

The ingredients list on the back tells a different story though.

ROASTED PEANUTS, HIGH MALTOSE CORN SYRUP, WHOLE GRAIN ROLLED OATS, SUGAR, GLUCOSE-FRUCTOSE, CRISP RICE (RICE FLOUR, SUGAR, MALT EXTRACT, SALT), PALM KERNEL OIL, ROASTED CASHEWS, ROASTED ALMONDS, WHEAT FLAKES (WHOLE GRAIN WHEAT, SUGAR, SALT, MALT, MIXED TOCOPHEROLS), FRUCTOSE, CANOLA AND/OR CORN AND/OR COTTONSEED AND/OR SOYBEAN OILS, YOGURT (sic) POWDER (MODIFIED MILK INGREDIENTS, BACTERIAL CULTURES), CASHEW BUTTER (CASHEW NUTS, SAFFLOWER OIL), MALTODEXTRIN, SALT, MILK INGREDIENTS, SOY LECETHIN, COLOUR (CONTAINS TARTRAZINE), NATURAL FLAVOUR, PEANUT OIL, PEANUT BUTTER (PEANUTS, SALT), BAKING SODA, HONEY, MODIFIED COCONUT OIL, MONOGLYCERIDES, RICE BRAN EXTRACT, TOCOPHERALS, EXTRACT OF ROSEMARY, ASCORBIC ACID,

Let's break this down a bit - I think I see a pattern here:

Peanuts
Sugar
Oats
Sugar
Sugar-Sugar
Rice (with added Sugar and Sugar)
Palm oil (yum)
Cashews
Almonds
Wheat (with added Sugar and Sugar)
Sugar
Salt
Sugar
Oil of indeterminate origin
and a bunch of other ingredients, including "modified coconut oil" for added goodness).

Comments

[cozycabbage.livejournal.com]

Yogurt can be spelled three or four different ways. Like fairies.

You must have seen the bit where the FDA decided that Cheerios were a drug, because they were claiming to improve health?
I'd like to say that the answers to our problems aren't 'more laws', but...

[plonq.livejournal.com]

Yes, there are multiple spellings, but I was amused that they chose the British spelling for "colour" and "flavour", then opted for the American spelling of Yoghurt.

[cozycabbage.livejournal.com]

Well, to argue the point, they used the Canadian spelling for colour and flavour. Likewise, I'd not expect them to print 'tyre' instead of 'tire'. (Assuming wheels would be in the food.)

I believe 'yoghurt' is European, while yogurt is Canadian.

Like how we measure distance in inches and kilometers.