Never underestimate the power of adequacy.

Why strive for great when with a lot less effort you can be good enough?

I am this car.

[Edit]
I assumed this was a stand-alone, but these guys did a whole series of ads on this car, each as brilliant as the last.

"...feels like every other sedan on the road today." Car And Rider Magazine

"A.J. Partners & Associates gave it 2 1/2 stars."

"The critics agree: the 2011 Mediocrity is here, and it's time to set your expectations accordingly"

Year In Pictures: 2010/11/12 - Bear Witness

I called in sick at work this morning, but by this afternoon I was starting to feel a lot better, so I went for a short walk that somehow turned into 3 1/2 miles. I stopped to use the washroom at the park pavilion and this little guy caught my eye through the window.

I managed to reduce the reflections a fair bit with the polariser, but I could not eliminate them entirely. In retrospect I think they work fairly well in the shot, so I am not terribly upset that they are there.



I must say that I am impressed by how sharp this one came out, given that I accidentally shot it at 1/13th of a second. I'd originally been shooting in full manual, but I guess I must have accidentally bumped the control over to Aperture Priority, and I didn't notice the crazy long shutter speed when I left it set to f/7.1. I shot this at a focal length of 75mm, and used a circular polariser to reduce the reflections on the window. I adjusted the brightness and contrast a bit in software, rotated it about .3 degrees counter-clockwise and converted it to black and white with a gradient overlay. Finally I created a slightly larger canvas behind the picture so that I could give it the shadow box effect you see here.