Spirited Away

Our province has decided to re-brand itself in order to entice more businesses and tourists into spending money here.  After careful consideration, the government decided to give a skip to all of the local ad agencies and hired a group out of New York to do the re-branding process.  There were a few initial snags when they had to keep pointing out Manitoba on a map, and explain that people really do live north of Minnesota.  Eventually the ad firm got the idea, though, and after almost 5 minutes of intense thought, they slapped together two random words and came up with a generic picture with swooshy things and fireworks in it.

What two words did they mash together?

spirited energy

(Note the edgy use of all lower-case lettering.)

That just rolls off the tongue, doesn't it?  So does sour vomit after a night of drinking, and it leaves about the same taste behind.  Others may disagree, but I think it is f**king lame.

( More ranting and pictures behind a cut. )