I'd hit it!

Unless you've been living under a rock, you've probably heard about McDonalds' latest, ill-advised web ad, featuring a 20-something guy making eyes at a double cheeseburger and saying, "I'd hit it."
( Behind a cut tag for those who haven't seen it. )

At first I thought it was a mistake by their advertising drones, but on retrospect it fits in nicely with their current "I'm lovin' it" campaign.

They're just not lovin' it in quite the way we thought.